Jen is a London-based designer specialising in branding and art direction. Her work explores the intersection of visual communication, language, and culture, building brand systems that balance strategic thinking with thoughtful execution.
As a content creator, she has reached over 5.6 million viewers, connecting with a global community of young creatives and gaining real-time insights that inform her branding approach.
She has work with global brands such as the Olympic Museum, the Hong Kong Palace Museum and H&M.
Please get in touch via mail for collaborations or inquiries.
work@hindsgn.com
Instagram
LinkedIn
English
Cantonese (繁)
Mandarin (简)
Studio Blackburn, Midweight Designer
Freelance
Studio Blackburn, Junior Designer
University of Leeds, Graphics and Communication Design B.A., First Class
Industry Mentorship for University of Arts London BA (Hons) Graphic & Media Design
Portfolio Review for Creative Lives in Progress
ISTD Award, International Society of Typographic Designers
D&AD Award Shortlist, Integrated
Press, The Brand Identity, Ventura Foreman
Press, The Brand Identity, rSIM
Speaker, TDC Inscript Type Festival
Award, Mercedes-Benz Future Mobility, Interactive Design
Brand identity and bilingual wordmark for XING Eyewear, a premium sunglasses brand designed specifically for Asian faces.
The identity is anchored by a custom bilingual wordmark, designed to function across product and digital platforms.
Photographer Ivan Wong
Photographer Assistance Sun
Model Agnes
Make up Artist Shan Shan
